I help companies of all sizes build better businesses by designing better products.

Hi, I am Marcelo Graciolli, a UXD focused in Product Design, Wireframing, Prototype, User Flow, Sitemaps, Usability & many others, with a large experience based in London, UK and São Paulo, Brazil. I’ve been working in the web industry for over 15 years.

Scroll down to find out more.


Sarah Henderson

Director of Operations, Echo
Improvements ★★★★★
We’re very happy with the results of our work with Marcelo. He really goes above and beyond, combining technical expertise and an excellent eye for design, and finding solutions to complex challenges. Marcelo is friendly, responsive and all round a pleasure to work with.

Eduardo Oliveira

Oracle Cloud Success Manager at Oracle
Improvements ★★★★★
Marcelo is a kind of genius in the digital media. Has strong background in the area and above of all a huge creativity, that in my opinion is his greatest differential. As personal relationship characteristics, Marcelo is a very friendly person, able to work in group and also manage people. I could say he is an artist by born because his work is like plastic arts for digital media!

Paulo Faysano

Marketing Manager at Royal Music
Improvements ★★★★★
Marcelo has always been present and punctual in everything we asked for. He recently updated our website, adapting it to a mobile format and other screen formats. Marcelo is a great partner due to his speed, great layout suggestions, understanding of the market trend and excellent value. I would recommend Marcelo to any company that wants a quality website.

Kiko Loureiro

Megadeth’s Guitar Player & Coach
Improvements ★★★★★
In the best marketing tool that is the internet, nothing better than a competent professional. Marcelo Graciolli I recommend!

Célio Ramos

Executive director at EM&T
Improvements ★★★★★
Graciolli is well what I consider a good professional: creative and capable of proposing solutions. It has great technical mastery and his works reveal great taste.

Edgard Ribeiro

Marketing Manager at EQUIPO
Improvements ★★★★★
Precisely technical without losing his creative skills, Marcelo has been proving with his work why he is one of the best professionals in the market. His knowledge, initiative and commitment allow him to go further and deliver more than the expected result

Shane Murphy

Owner Operator Set4film Productions
Improvements ★★★★★
Marcelo is clearly a bright and talented individual that brings new ideas to life. A true out of the box thinker, highly motivated and attention to detail is top notch. It is a great pleasure to work with Marcelo and would recommend his services anytime.

My Specialities


Visualising Ideas

Visualising Ideas

The best way to present an idea is to visualise it. It makes your idea alive. In many cases, visualisation helps users understand the story that a business wants to tell them.


Designing Interfaces

Designing Interfaces

My main area of expertise is UI design. Nowadays, interface is a very important part of the online product. The right UI will guarantee your success.


Building Products

Building Products

Building products is my passion. It’s more than just design. It’s about understanding the company and its clients. It’s about complex processes and joinery to achieve success.


Creating Concepts

Creating Concepts

Every great design starts with an idea/concept. An idea is what forms the fundamental parts. It’s very important that all the fundamental parts are well defined and working.

Growth Hacking

Growth Hacking

HACKING It’s not just about numbers and conversions. It’s about understanding the users and knowing how to engage them at the right time in the right place.

Improving UX

Improving UX

User experience is an essential part of the service/product nowadays. Creating experience starts with the value proposition. After that comes usability-how easy a product is to use.

Work Experience

I enjoy collaborating with creative technologists on immersive platforms, integrating smart user experiences with a huge visual direction, and exploring the possibilities that design can offer to change people’s lifes and I did with all this brands.